Long term brand strategy must be well-designed and executed across all business functions, with the capacity to improve consumer experience, competitive advantage and financial performance.
So why Vagabond?
. Phase 1 – Discovery .
The first step in any branding process is to gather the information necessary for optimal brand positioning. This requires defining the business problem that branding will help solve and assessing the products potential.
Phase 2 – Positioning.
Phase 2 is about exploring, defining and crystallizing your brand’s position, so that your brand is unique in its space. During phase 2 is where you will work developing your brand’s purpose and vision,
Phase 3 – Creative.
In Phase 3 we start to develop the key assets of the branding. We do this through developing strong Visual Identity mood-boards , honing aesthetic guidelines, developing a brand language and a verbal Identity. Once this is developed we start to create the Logo, Packaging, or whatever assets the branding needs to be implemented in.
Phase 4 – Execution.
Once the client is happy with the product and all revisions have been in completed we will deliver the final files in the suitable formats via an easy to download link you can share with your associates or printing company.